Under Armour Stock Plummets Amid Profit Warning and Soft Demand

Under Armour shares cratered more than 20% after the athletic apparel Maker warned fiscal year profits could halve from prior-year levels. The Baltimore-based company posted a surprise $2.6 million first-quarter loss against expectations of $600,000 profit, with CFO David Bergman citing tariff pressures and weak footwear demand as key headwinds.

The retailer's turnaround timeline appears increasingly uncertain as macroeconomic pressures compound operational challenges. Bergman acknowledged progress WOULD be harder this year despite improved corporate discipline, with restructuring costs and legal expenses further weighing on results.

Investors have punished the stock mercilessly - shares have now shed over a third of their value year-to-date. The profit warning confirms fears that Under Armour's brand revitalization efforts are being overshadowed by broader market softness.